5 Useful Tips for SEO for Architects
This compilation of the most effective tips for architectural SEO will help you learn how to use SEO for architects in all its uses, from greater brand visibility to more qualified leads.
Did you understand that 46 percent of Google searches are for local companies? With Google processing over 3.5 billion searches per day, a lot of people are looking for local companies such as your architecture firm.
So, how can you get these searchers to your website instead of a competitor’s? The answer is search engine optimization or SEO.
SEO is an online marketing technique that enhances your website’s presence in search results for appropriate search terms, which drives useful traffic to your website.
Keep reading for the fundamental steps for getting initiated with SEO for architects.
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5 tips for your architectural firm’s SEO
Ready to get started with SEO for architecture firms? Here are effective tips:
1. Find SEO keywords for architects
To succeed in SEO for architects, you need to target the right keywords — those your potential clients are exploring.
Start by brainstorming broad topics applicable to your industry and the terms those inquisitive in your industry might search for.
To help you develop ideas, use a keyword research tool like KeywordsFX. Just input a keyword idea, and the tool will develop a list of related keywords.
Another way to find SEO keywords for creators is to look at the “Searches related to” area of results pages for your keyword ideas.
Google Search Console is another useful tool for keyword research. Once you log into GSC, you can see a list of the keywords people explored before reaching your website.
Keyword research tools like Ahrefs and SEMrush also show you data such as the number of monthly searches for each keyword.
For SEO for architecture firms, many of your keywords will have a locational element, meaning they’ll retain the name of the city, region, or other area you serve. Including these locational words helps regional clients find your website.
2. Use your keywords strategically
Once you have a list of SEO keywords for architects, you can create pages established on each keyword. For example, if one of your keywords is “architectural 3D rendering services,” you could create a page committed to your architectural 3D rendering services.
To help your architectural 3D rendering page show up in search results for that term, you’ll need to contain the keyword strategically throughout the page.
Use your main keyword on your pages:
- Title
- URL
- Meta description
- Headings
Also, use your keyword throughout your copy while making sure it fits inherently into your text. Don’t offer readability for keyword usage. This technique is called keyword stuffing, and it can damage your rankings substantially.
You’ll also want to use several variations of your primary keyword and closely connected keywords. For example, for your architectural 3D rendering services page, you could also include phrases like “3D rendering services for architecture” and “architectural 3D rendering services prices.”
3. Consistently create quality content
Another key to SEO for architects is consistently creating high-quality content. Google and other search engines want to provide the most relevant and highest-quality results they can to their users. Search engines also value fresh content and regular updates.
One of the best ways to improve your content’s quality is to focus on search intent — what the user is looking for when they search a term. For example, if someone searches “how to choose an architect,” they’re looking for tips on hiring the right architect for a job.
To match search intent and produce a high-quality piece of content, you’ll need to offer practical tips in a way users can easily understand.
You can create many types of content, and you may want to use several kinds of media on a single page. Some examples of content types include:
- Blog posts
- Long-form articles
- Whitepapers
- Online courses
- Infographics
- Videos
- Webinars
- Podcasts
Consistently producing high-quality content is one of the most essential things you can do for SEO for architecture firms.
4. Start earning links
One way Google estimates the authoritativeness and trustworthiness of your website is by considering the quantity and quality of links meaning to your site. You can use various methods to make more of these links — called backlinks.
Perhaps the most straightforward way to earn backlinks is to complete content to which other online content architects naturally want to link.
Part of this is simply creating high-quality scope, as we noted earlier. You can also put jointly types of content that tend to make a lot of links, such as infographics, statistics roundups, and actual research.
Another way to create backlinks is through outreach. This process involves reaching publishers such as bloggers and asking for links. You’ll need to take some time to find the right scope creators to pitch and make sure your links will be helpful for those creators.
For example, if you constructed an infographic that fits up with someone’s blog post, you might email the blogger and request them to update their post to include your infographic. You can also check pages for broken links and offer a link to one of your carriers as a fix.
5. Set up business listings
Setting up company listings on online guides can boost your search engine rankings and allow users to find you online.
The most important guide for SEO for architects is likely Google Business Profile (GBP). Google uses the information from GMB to populate the local 3-packs that often occur in searches for local businesses such as architectural companies.
Potential clients can also use GBP to find details about your business like your location, contact information, and reviews.
To get the most out of GBP, fill out your information completely and accurately. Also, add photos and a brief explanation of your business that includes keywords and facts about what makes your business stand out from the contest.
Optimize your listings in other guides such as Yelp and Houzz in the same way. These guides often rank well in search outcomes related to finding local businesses. So, if your firm is contained in these directories, you, in effect, increase your presence in search.
You can use a tool like LocalFX to manage your listings across multiple guides. With LocalFX, you can update all of your listings at once, find and fix problems with your listings, get data on how your listings execute, and manage your reviews.
SEO services for architects
So, if you want to boost your architecture website’s interpretation in search engines, should you work with a professional SEO agency, or can you do the work yourself?
It is possible to do some SEO yourself, which can be a great option, especially if you’re just starting out. By following tips like the ones in this article, you can begin enhancing your site’s SEO performance.
It can take a significant amount of time, though, to learn how to do SEO, execute SEO tactics, and work through challenges that arise throughout the procedure.
This time-consuming approach is one reason many architecture companies opt to work with professional SEO companies. Quality SEO agencies have the skills and knowledge required to get you results quickly and reliably, saving you lots of time and helping you get more out of your SEO.
When choosing an SEO agency, look for one with lots of good thoughts and proven outcomes. At Ebizz Solutionz, we have more than 1,100 testimonials on our site, and we’ve driven more than $10 billion in sales for our clients over the last five years.
Ebizz Solutionz: Results-driven SEO for architects
Our award-winning team of SEO specialists can put together a strategy for your architecture business that drives the outcomes you’re looking for.
Request a free quote online or call us at 888-256-9448 to get begun!