Auto repair shops face multiple complex hurdles when trying to Jump in new business. One of the biggest and major problems is that when someone needs car repairs, she simply considers running a Google search and then calling the first few names on the list on google search results. Every new site that does not come in the first pages then it misses a lot of opportunities, if you want To maximize your customer list, then, you need to find a way to the top of the rankings of the major keywords to grasp the opportunities and get the more leads or customers.
We will walk you through our proven 5-step process to move your auto repair shop to the head of the list. But first, let’s take a look at why local SEO is vital for all auto repair shops.
3 Most Important And Effective Reasons You Should Invest in Local Auto Repair SEO For Boosting your Site in your Local Area
The Yellow Pages Are Out, and Google Search Is In:
Right Now There is no need to add your site to the Yellow Pages and put add on these sites and wait for the calls from the users to see your ads in Yellow Pages and local directories like (yelp, clutch, and many more) and waiting for calls to come in. Now in These days, 97% of people search online in Search Engines(Google, Bing, Yahoo, and many more) for local businesses, and Google is at the top of the heap in online marketing.
Free Organic Website Traffic:
Now advertising is changing, But most businesses continue spending lots of money on advertising like adding ads on different popular sites. If you boost your Google rankings, you will have a steady stream of free traffic that you can convert to paying customers.
Swift Results:
Moderate, national, and international organizations wait 6 to 12 months to see much movement in their Google rankings. Auto repair shops have a major advantage, as your competition consists only of those auto repair shops near you, not those midway around the world. And many of your prospects are not yet using local SEO. Those SEO measures could help you move to the first page of Google Local Outcomes in just 30 days!
Step 1: Choose Your Auto Repair SEO Keywords
First, create a list of target keywords that remember your auto repair services. For instance, you might try “oil change”, “brake repair”, and “auto body work”. When you have a fairly prolonged list, set up a free Google Ads account.
There is no essential to build or fund an ad campaign. You simply need the Ads account to access Google’s free Keyword Planner tool. This allows you to research your keywords to see how much traffic they draw and suggests additional related keywords. And inquiry which keywords are mostly used by users for the auto repairs.
Now you are ready to narrow down your keyword list. All keywords fall into 1 of 2 basic categories:
- Target Keywords with Buying Intent: Buying intent keywords signal that the candidate is imminently prepared to make a purchase. For example, someone searching for “auto body repair San Francisco” probably needs some body work done, and is looking for the right shop. Your primary focus should be on buying intent keywords since they create the fastest conversions. They should figure prominently on your homepage, and your service pages should be created around them, and also like some users want to search the auto repair workshops like “best auto repair for brake suspensions in New York” So by optimizing your website on this keyword, means when you search this keyword and your site is taking place at the top of the search result for this keyword, then you will be easily grap the more customers or leads according to the work on suspension.
- Keywords with Research Intent: Research intent keywords signal that the prospect is “just looking.” He might need auto repair in the future but is in the earliest stages of the sales funnel. For example, someone searching for “how to rebuild an engine” might own an older car and be looking ahead to what happens when the engine fails. Research intent keywords do not drive quick conversions, so they should be of lower priority in your SEO campaign. Do not discount them altogether, though. They are highly useful for FAQs and blog posts, which introduce your shop to prospects who might hire you later.
Step 2: Optimize Your Site For Auto Repair Shop Keywords
When you have determined your final list of keywords, it is time to optimize for them in 2 zones—your Google Business Profile page and your website. Here’s what to do:
Google Business Profile (GBP)
Your GBP page is featured in the “Map” section of Google local search results. It performs as a sort of mini-website that provides a quick snapshot of your shop. It will increase your online presence, and can even give you a fast boost to your Google rankings since it is much easier to rank highly on a Google Business Profile page than on a website. You Will Add the location of your auto repair shop in GBP and get reviews from your customers in GBP which shows to Google that you are trustworthy and you have a very good team for solving the customer issues and fulfilling all the needs of customers.
Make sure your auto repair shop’s Google Business Profile is accurate and complete and you complete all the necessary steps:
- Verification: First, declare your page and submit it to Google’s verification process. When you see a checkmark and the word “Verified” next to your store name, this step is completed.
- NAP: Your business NAP (name, address, and phone number) must be consistent on your Google Business Profile page and across all web authorities. To be clear that yours is a local business, list a regional phone number rather than an 800 number.
- Categories: Your variety listings must focus on benefits rather than results. For example, you strength list Auto Repair ShopMechanicAuto Body Shop. Try to list 3 to 5 categories.
- Description: The description is a 100 to 200-word overview of your shop, ending with a call to action. This structure usually works well: {Name of Shop} offers professional {auto repair and auto body work, or similar} in {Your City}. {Provide some details about your expertise and/or why customers love you.} Call {Phone Number} today for a half-price oil change! In the description, you will tell the customers and also google that the Google and customers also learn about your business, what about your business, and what type of services your business is provided
- Hours: Make sure your hours of operation are up to-date and consistent across the internet. If you offer emergency after-hours repairs, include that information in a separate paragraph. ( it means You Provide the Actual timing of your working hours, the vocations, and emergency times when your business is off and also you are unable to Open The Shop in any emergency time).
- Images: Images boost customer engagement, so try adding a few photos of your shop and your team at work. Make sure your images have a sharp focus, are sized between 10KB and 5MB, and have a minimum resolution of 720px x 720px. We also recommend replacing the generic Google Business Profile background image with a branded image. The images feel unique and show the work and theme of your business.
Auto Repair Website Optimization
Start optimization of your site with your homepage and service pages, also known as your “core” pages, and optimize them for your buying intent keywords. Later, you can tailor your “content” pages (blogs and FAQs) to your analysis intent keywords. Here are the most vital features:
- Homepage: The title tag is the most essential part of your homepage. It serves a similar purpose to a chapter title in a book and must be 50 to 65 characters long. Try this format: Auto Repair Shop in {Your City} | {Name of Your Shop}. Next is your meta description, which should describe your core services in just 100 to 150 characters. This structure works well: {Name of Shop} offers quality {mechanic services and auto body repair, or similar} in {Your City}. Call {Phone Number} today for half off your first oil change! Your H1, or visible headline, needs to be both descriptive and concise. It should state your primary category in a format that resembles: {Auto Repair Shop} in {City, State}. The last element is your page copy. This should be a 500 to 1000-word overview that is strongly written and edited. Include background information on your shop, briefly touch on your core services, and end with a strong call to action.
- Service Pages: Each of your primary services needs its own separate page, focused on a relevant keyword. Optimize each service page following the tips above.
- Other Internal Pages: Blogs and Service pages should all include internal links that take the user to other pages that have relevant content. These internal links not only have the opportunity to help your website visitors to learn more, but they also help improve the authority of those pages.
- Titles & Meta Descriptions: Much like the homepage, other pages on the site also need well-written title tags and meta descriptions that reflect the relevant keywords that the page is targeting.
Step 3: Gather Authorities & Backlinks to Your Local Auto Repair Shop
Now that your essential framework is in place, you are ready to develop citations and links. Both will enhance your reach and boost your Google rankings.
- Business Citations: A citation is an online guide listing of your business NAP (name, address, and phone number). You can find general national guides such as Facebook and yellowpages.com, yelp, clutch, general local directories such as your Chamber of Commerce website, and guides targeted to the auto repair industry. While many guides offer free authorities, some accept only paid listings. Before you invest, use Google Analytics to decide whether that site is driving traffic and conversions.
- Website Backlinks: For the most heightened Google rankings, it is crucial that you have inbound links from top-quality, authoritative sites. Build online and in-person associations with other companies that deliver complementary services, such as auto detailers, and then ask to exchange web links. To see where your competitors’ links are reaching from, use a tool such as the Moz Open Site Explorer.
Step 4: Garner Reviews from Satisfied Auto Repair CustomersYour Content Goes Here
Online reviews play a twofold role: convincing prospects to try your shop, and assuring Google that you have a legitimate auto repair business. While all review sites can help, GBP reviews drive the fastest Google rankings boost. Send an email to your satisfied customers with a link to your GBP profile, and ask directly for a review. Soon you will have a steady stream of reviews.
Once you have a steady stream of online reviews, you can re-purpose these reviews on your website. Once on your website, they will serve a couple purposes:
- Increased Trust: Prospective customers for auto repair shops are looking for businesses that they can trust. What better what to showcase your trustworthiness than to highlight what your existing reviews are saying about you.
- Increased Location Relevance: Many times, your reviews will include references to your location, or even your clients locations in nearby cities. Having this information on your website will communicate to google that your auto repair shop is relevant in those areas of town as well as where you’re located.
Step 5: Track Your SEO Results
The only way to understand if your campaign is working, and which places still need help, is to track your results. There is an immense amount of open data, but it is important to focus on these 3 core metrics:
- Search Rankings: Google customizes its search outcomes based on the user’s previous browsing manners. To know how a page actually ranks, you must use a device. Ask your webmaster to install the free Google Search Console (onetime Google Webmaster Tools), and check your results once or twice per month. If you transfer to a paid tracking tool, you can view more clear results. We like the tool provided by RankRanger.com. This provides automatically updated information from all of your SEO campaigns, and follows your Google Business Profile page as well as your webpages.
- Organic Traffic: Google Analytics is your most suitable bet for tracking your traffic, or the number of website visitors you acquire. You can see your traffic overall, know which page attracts the most traffic, and even find out what portion of your traffic comes from Google search. Read your reports once per month, and keep an eye out for long-term trends.
- Lead Conversions: A conversion is a specific action that you want your website guests to take. Within Google Analytics (and Google Tag Manager) you can set up different activities to be counted as conversions (or “key events” as Google Analytics now calls them). By tracking these modifications, you can find out what kinds of conversions are converting more useful, as well as what pages are generating modifications. For example, your auto repair shop website might have a few other call-to-actions that would generate leads.Submitting a contact form
- Clicking on a linked phone number (to call your business)
- Clicking on a linked email address (to email your business)
- Submitting out a scheduling form
Let’s Get Started!
By now it should be clear that a complete local SEO strategy is crucial to driving more options to your auto repair shop. For many businesses, this can be one of the most influential marketing strategies you’ll use. Make your way through the steps in order, and fully finished one before moving on to the next. Here’s a quick recap:
- Keyword research
- Keyword optimization
- Citations and backlinks
- Reviews
- Tracking
Rank #1 for high-intent keywords like “brake repair near me” with EBIZZ Solutionz